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La Marqueza




Leather Products






La Marqueza, a Colombian gem in the world of leather products, is renowned for its 100% natural leather and handcrafted items. Founded in 2019 by the passionate duo of Mares González and Eduardo Márquez, both equestrian enthusiasts and Colombian designers, the brand encapsulates the essence of functional, timeless, classic, and elegant designs. Among their standout products are the Wynn Leather collection and the iconic Blue Polo Boots, both of which have garnered significant attention in the leather aficionado community.

La Marqueza


While La Marqueza boasted an impressive array of leather products, including the much-acclaimed Wynn Leather items and Blue Polo Boots, the brand grappled with challenges in amplifying its online sales potential on its Shopify platform:

  • Cross-Selling Opportunities: The brand sought an effective way to showcase complementary leather products to customers, ensuring they experience the full breadth of La Marqueza's offerings.
  • Enhancing Online Shopping Experience: The online journey, while comprehensive, lacked dynamic prompts guiding customers to explore related products, such as pairing the Blue Polo Boots with suitable Wynn Leather accessories.
  • Intuitive Product Recommendations: The brand needed a system adept at recommending products based on individual customer preferences, shopping behaviors, and current fashion trends.

The Results

Key Features that Amplified Success:

  • Relevant Leather Recommendations: The Product Recommendations App empowered La Marqueza to showcase relevant leather products, such as the Wynn Leather items and Blue Polo Boots, that resonated with customers' preferences and current selections.
  • User-Friendly Integration: With features like one-click setup and no coding requirement, the brand could seamlessly optimize the online shopping experience.
  • Brand-Aligned Customizations: The app's customization features ensured that the recommendations were in sync with La Marqueza's brand aesthetics and ethos.
  • Actionable Analytics: The app's robust analytics provided insights into customer preferences, enabling La Marqueza to continually refine its online strategies.

The integration of the Product Recommendations App ushered in a new era of online sales success for La Marqueza:

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Revenue Surge: Post-implementation, the brand witnessed a staggering revenue of $9,196,500.00, highlighting the app's efficacy in driving sales.

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Elevated Engagement: The product recommendations, including those for the Wynn Leather collection and Blue Polo Boots, led to a massive 102,430 impressions, showcasing the app's prowess in capturing customer attention and interest.

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Cart Additions: A total of 1,455 products were added to carts, indicating the compelling nature of the product recommendations and the enhanced online shopping journey.

Boost your sales by over 19%

Schedule a demonstration to discover how Product Recommendation can enhance your sales efforts.

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