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PreOrder Manager
Configure pre-order & backorder options for out-of-stock items.
One Click Upsell
Create Upsell & Cross-Sell Funnels, Pre&Post Purchase pop-ups.
Volume Pricing & Tiered Discount
Propose Wholesale/Bulk pricing, Quantity/Tiered bundles.
Slide Cart Drawer
Build a Slide Cart! Add Offers, Rewards, Codes.
Free Shipping Bar
Boost sales with progressive shipping goal messages.
Bot: Free Gifts and Buy X Get Y
Automatically add promotional items to the customer's cart.
Bundles & Bundle Builder
Increase sales by offering product bundles to customers.
Wishlist Pro
Enhance conversions with a comprehensive wishlist.
Product Recommendations
Increase your AOV by regularly upselling also bought items.
Pre-Order Manager
Cart Drawer
Wishlist
QB and Volume Discount
BOT - BOGO
Bundle Builder
Partners
Join hands with Kaktus and embark on a transformative partnership that drives growth, innovation, and prosperity. Let's shape the future of ecommerce together.
Agency Partners
Kaktus collaboration with leading agencies.
Technology Partners
Our tech partners community.
Affiliate Partners
Earn the commission for affiliate sales.
Resources
Blog
Read insightful posts about e-commerce world.
Glossary
Search for the helpful terms.
Academy
Learn how to enhance your store.
Guides and Tools
Browse useful guidelines and tips.
An A-Z of the most up-to-date terminologies for e-commerce merchants, brands, innovators, and experts.
An e-commerce business collaborates with an outside organization to oversee aspects like inventory management, order handling, packing, and shipping.
Often termed split testing, it involves showing a subset of users a different version of an e-commerce visual element (e.g., website, email, app) to determine which version yields better conversion rates.
A tool that allows e-commerce platforms to integrate with other apps, enabling data sharing and various functionalities like updating product lists, customizing checkouts, and verifying transactions.
Specialized URLs embedded with an affiliate's unique identifier, enabling companies to track the source of their web traffic.
A digital marketing strategy where individuals earn commissions by promoting another company's products online.
A specific webpage showcasing product and store reviews, guiding visitors to explore and make purchases.
A global tech giant specializing in areas like e-commerce, cloud services, digital streaming, and AI, recognized as the world's premier online retailer and cloud service provider.
A feature in the Order Tagger Shopify app that automatically categorizes orders, products, or customers based on set criteria.
A Shopify app that adds bonus products to orders depending on certain conditions, such as a minimum purchase amount or a specific promo code.
The automated process of categorizing orders, products, or customers based on predefined criteria.
E-commerce transactions between businesses, like manufacturers and wholesalers or wholesalers and retailers.
Direct e-commerce transactions between a business and individual consumers.
A fulfillment strategy using physical stores as distribution hubs, optimizing store inventory for faster deliveries and minimizing end-of-season discounts.
An e-commerce feature allowing customers to order online and collect their purchases from a physical store.
An e-commerce service where customers order online, get home deliveries, but can return items to a physical store if needed.
An e-commerce system where products are sent from a warehouse to a store for customer pickup, ensuring product availability and reducing reliance on third-party delivery.
A functionality in the Video Background Shopify app that lets users swap an element's background with a video.
Tailored solutions combining top products from different categories, allowing e-commerce businesses to address specific needs more effectively than with a single-vendor solution.
An e-commerce SaaS platform offering services like online store creation, SEO, hosting, marketing, and security to businesses of varying sizes.
Designed by Kaktus, this bot streamlines the shopping experience by automatically adding complementary items to the cart. It's designed to increase the average order value by promoting products that are frequently bought together.
The proportion of users who exit a website without engaging in any desired activity, such as purchasing, clicking a link, or filling out a form.
The practice of crafting a distinct identity for an e-commerce business in the consumer's perception. This identity encompasses elements like logos, visual design, mission, values, and communication style.
A subscription approach where customers can pick and configure the number of products they want, ensuring a personalized and dynamic subscription experience.
Built by KaktusApps, this tool empowers merchants to create conversion-boosting bundles. By showcasing bundled products on the product page, it directs customers to discounts and facilitates adding all bundled products to the cart with a single click.
A comprehensive, semi-imaginary profile of an ideal customer, derived from data and reflecting the brand's target market segments.
Often referred to as customer identity & access management, it's a system that securely manages customer profile data, ensuring only legitimate users have access.
Commonly known as Cascading Style Sheets, it's a technique to apply design styles to the underlying code of a website, dictating the visual appearance and layout of its elements.
A directive in marketing that prompts the audience to take a specific action, be it making a purchase, subscribing to a newsletter, or learning more about offerings.
The percentage of online shopping carts left without completing a purchase compared to the total number of initiated or finalized transactions.
Enhancing the checkout process in e-commerce to make it more user-friendly by removing potential barriers or distractions.
The percentage of customers discontinuing their association with a business or the attrition rate of subscribers over a specified period.
A metric that calculates the ratio of ad clicks to the total number of ad displays or impressions.
A methodology that utilizes cloud computing models to develop and operate scalable applications in dynamic cloud environments, be it public, private, or hybrid.
The proactive approach of businesses soliciting feedback from their clientele, rather than solely depending on unprompted reviews.
Implementing rules in e-commerce that modify the business process based on customer choices, following an "if-then" structure.
A software tool enabling e-commerce entities to manage, modify, and publish website content without coding. It can be hosted by the software provider (SaaS/cloud-based) or be open-source, offering users complete control.
A depiction of the stages a buyer navigates through towards a purchase, highlighting the narrowing number of potential customers at each stage. It's segmented into different funnel parts to pinpoint specific conversion opportunities.
The ratio of website visitors who achieve a set objective to the overall number of visitors.
A strategy in e-commerce focused on boosting the proportion of users who take a desired action, such as buying a product, registering for a service, or clicking a link.
A tactic where customers are prompted to purchase related products or services in addition to their primary selection. This strategy identifies and suggests items that fulfill complementary needs or are typically bought together.
The consolidation of customer account information from various sources into a unified system, enhancing data sharing and analytical capabilities for e-commerce entities.
Information about customers, encompassing personal details, demographics, and behaviors, gathered during their interactions with an e-commerce platform or through other means.
The overall impression and perception customers form about an e-commerce entity throughout their buying journey, influenced by interactions with the brand's digital touchpoints, products, and personnel.
The series of interactions and steps a customer takes with a brand or product, from initial awareness to the final purchase.
The projected revenue a customer will generate during their entire relationship with an e-commerce business. It's determined by multiplying the average purchase value by the frequency of transactions and the average duration of the customer relationship.
Grouping customers based on shared characteristics to tailor marketing strategies and product offerings more effectively to each segment.
Crafted by Kaktus, this tool encourages customers to unlock various rewards. It offers product upsell opportunities and displays messages prompting actions, all aimed at increasing the average order value.
An e-commerce approach where brands sell directly to end-users, eliminating intermediaries like third-party retailers or wholesalers.
Protecting digital data from unauthorized access, theft, or damage throughout its lifecycle, using both physical and digital safeguards.
Online products or services that are electronically delivered and lack a tangible form.
An online collection of digital assets, including text, images, audio, and video, which users can access, search, and retrieve.
Online offerings that provide value to users without a physical presence, typically enabled by software.
A digital platform enabling brands to sell products directly to consumers, bypassing traditional intermediaries like retailers or wholesalers.
Electronic files provided by e-commerce entities that users can transfer from a central server to their devices.
A fulfillment model where e-commerce entities order products from third-party suppliers as needed, rather than maintaining inventory. This approach reduces upfront costs and overhead.
A web design platform for companies that offer web design services to small businesses. It provides tools for creating, hosting, and managing websites, with a focus on mobile optimization and collaborative features.
Software solutions that transform manual e-commerce tasks into automated workflows, aiming to streamline operations.
The end-to-end process of processing, packing, and delivering an online order to the customer.
A system that oversees the handling and delivery of online orders, encompassing aspects like order routing, shipping label generation, returns, and subscription handling.
The integrated set of technologies, including frontend and backend software, platforms, and tools, that together create a comprehensive e-commerce system.
A direct digital marketing approach where e-commerce entities communicate with their email subscribers, sharing product launches, promotions, or news. These emails can be either promotional or informational, guiding the recipient through the buyer's journey.
A functionality within the Video Background Shopify app that lets users incorporate videos from platforms like YouTube or Vimeo onto any part of their store's webpage.
A dedicated section on a website that addresses frequently asked questions, providing answers on topics ranging from product usage to technical support.
A consistent shipping fee applied irrespective of the product's value.
A consistent shipping fee, often determined by the size of the shipping container and sometimes tiered based on product weight and dimensions.
A promotional strategy where customers receive a complimentary item with their purchase, often contingent on spending a certain amount.
A promotional tactic where e-commerce entities cover the shipping costs, encouraging customers to finalize their purchases.
Developed by Kaktus, this tool motivates customers to reach a certain purchase amount to qualify for free shipping. It displays a progress bar, countdown, or sales motivator bar, all customizable to fit the brand's aesthetic.
An app by Kaktus that recommends related products customers might purchase alongside the selected item. It's designed to increase sales by promoting complementary products, all customizable within the app.
An e-commerce architecture that separates the customer-facing frontend from the backend commerce functionalities, granting brands flexibility in technology choices and enhancing the customer shopping experience.
An e-commerce structure without a frontend interface, enabling merchants to sell products online without design or development constraints.
A strategy that draws customers by offering valuable content and experiences tailored to them, fostering connections and addressing their needs.
A Shopify application that equips merchants with the capability to add unlimited product variations, such as customizable colors or product bundles.
Individuals with significant influence and respect within an industry or among the general public, capable of shaping opinions and endorsing products or services to enhance their success.
A service that instantly provides customers with digital products on a post-payment page, like a "Thank You" page, allowing immediate downloads via encrypted links post-transaction.
The act of forecasting the optimal quantity of a product to order to meet anticipated sales, ensuring smooth sales and fulfillment while maximizing customer satisfaction.
A software development company that specializes in creating e-commerce tools and apps to enhance the online shopping experience. Their suite of apps focuses on boosting conversions, increasing average order value, and enhancing user engagement.
The tangible space where a business operates and interacts with customers, such as a store or office.
The sustained relationship between e-commerce brands and their customers, cultivated through positive interactions and experiences.
A form of virtual currency awarded to customers within a loyalty program, which can either have monetary value or be exchanged for rewards.
A marketing initiative by e-commerce brands to nurture and incentivize their most loyal customers by offering exclusive deals or rewards for their engagement and purchases.
An open-source e-commerce platform developed in PHP. After its acquisition by Adobe in 2018, it's now branded as Adobe Commerce.
A commerce model where customers pay recurring fees to access exclusive discounts, products, content, or services.
The process of transferring product or service reviews from one platform or location to another.
Often termed m-commerce, it refers to e-commerce transactions conducted via handheld wireless devices, such as smartphones or tablets.
Ensuring that e-commerce websites offer a seamless and user-friendly experience for visitors accessing them from mobile devices.
Building an e-commerce platform from interconnected components, allowing for flexibility and scalability, rather than relying on a one-size-fits-all system.
Feedback reflecting a customer's unsatisfactory experience with a product or service, which can be displayed on the brand's website or external review platforms.
External actions taken to enhance a website's ranking within search engine results, including backlinking, social media marketing, and influencer outreach.
An integrated e-commerce approach offering customers a consistent experience across various digital, mobile, and physical channels.
A holistic sales and marketing approach that ensures a unified shopping experience across multiple touchpoints, be it online, mobile, or in physical stores.
Direct actions taken within a website to improve its ranking in search engine results, encompassing technical tweaks, content enhancement, internal linking, and design adjustments.
Kaktus's solution to boost average order value by allowing upsells without requiring customers to re-enter checkout information. With built-in split testing, merchants can optimize their upsell strategies effectively.
A transaction method where customers, having saved their card details with a merchant, can make purchases with a single click or action, without additional authentication.
The comprehensive process an e-commerce entity undergoes from receiving an order to delivering it to the customer, encompassing warehousing, product selection, packing, and shipping.
A digital tool that enables e-commerce entities to monitor sales, manage orders, oversee inventory, and streamline the order fulfillment process.
A digital advertising model where advertisers pay a fee each time their ad is clicked. PPC ads can appear on search engines, websites, and social media platforms, and can be in the form of text, images, or videos.
Tailoring content, product recommendations, or offers to individual customers based on their previous actions or stored data, enhancing the user experience and increasing the likelihood of conversion.
An e-commerce strategy that incorporates actual customer photos or professional product images alongside product listings, providing potential buyers with a more authentic view of the product.
Developed by KaktusApps, this app replaces the "Out of Stock" button with a "Pre-Order" option, allowing merchants to generate sales for out-of-stock or upcoming products. It enhances the shopping experience by letting customers pre-order their favorite items.
Methods employed by e-commerce entities to determine the optimal price for their products or services. Effective pricing strategies balance profitability with customer value.
A Shopify feature that allows merchants to introduce additional paid or free options to their products, such as gift wrapping or personalized messages.
Also known as a product configurator, it's a tool that lets customers create a virtual 3D representation of a product based on their specifications.
A sales tactic where multiple products are combined into a single package and sold at a reduced price compared to purchasing each item separately.
Variations of a product that merchants offer, such as different sizes, colors, or other attributes.
The act of gathering information about a product's market fit and potential demand. This can involve surveying customers at various stages of the product lifecycle to understand their needs and preferences.
Feedback from customers about a specific product, often accompanied by a rating system. These reviews can be solicited by the merchant or submitted voluntarily by customers.
A sales strategy that prompts customers to purchase a more expensive or premium version of the product they initially intended to buy.
An e-commerce model that allows customers to reserve items online and then visit a physical store to finalize their purchase.
A promotional strategy where existing customers are incentivized to refer new customers to a brand or merchant, often in exchange for rewards or discounts.
A structured approach to incentivizing customers to recommend a brand's products or services to new potential customers.
A widget on a website that displays a rotating selection of product or store reviews, either highlighting the most recent or the highest-rated feedback.
A tool that facilitates the transfer of product or service reviews from one platform or format (like a CSV file) into another, such as a specific Shopify app.
Communications, whether through email, text, or other channels, prompting customers to leave a review based on their purchasing experience.
Enhanced search results in Google that display additional data, such as star ratings, images, or prices, derived from structured data on a website.
Applications or plugins added to a website that showcase reviews from various sources, helping to build trust and drive conversions.
The practice of optimizing a website to improve its visibility in search engine results, aiming to increase organic (non-paid) traffic.
The page displayed by search engines in response to a user's query, showing a list of results that include links to web pages, titles, and brief descriptions.
A Shopify app that encourages customers to increase their order value through geo-targeted promotional campaigns.
A tool on e-commerce sites that prompts customers to add more items to their cart to qualify for benefits like free shipping.
A software tool that provides customers with shipping rate estimates based on various factors, such as location, weight, and package dimensions.
A tool that offers customers a projected shipping rate based on third-party data and other relevant factors.
The various pricing options merchants offer for the delivery of their products to customers.
A popular e-commerce platform that allows businesses to set up their own online stores and sell products.
A feature in Shopify that enables merchants to monitor shipments and provide customers with real-time updates on their order status.
Labels used within Shopify to categorize items like products, customer data, and orders, facilitating organization and filtering.
An e-commerce platform that provides tools for businesses to create online stores. It offers customizable templates, payment gateways, and various integrations to enhance the online shopping experience.
The process of refining the design and functionality of an online shopping cart to enhance user experience, increase conversions, and reduce cart abandonment.
A Shopify app by Shop Circle that facilitates the sale of digital files, such as music, videos, or ebooks.
Selling products or services directly through social media platforms, allowing customers to complete the entire purchasing process without leaving the platform.
Evidence of previous customers' actions or decisions, such as reviews or testimonials, that can influence potential customers to make similar choices.
A strategy that displays the number of units sold for a particular product, creating a sense of scarcity or FOMO (Fear of Missing Out) for potential buyers.
A website building platform that empowers users to create and manage their websites easily with customizable templates and tools.
A system that allows customers to rate a product or service, typically on a scale of one to five stars.
Retailer or distributor that stocks and sells products from a particular brand or manufacturer.
A tool on e-commerce websites that helps customers find physical store locations of a brand or merchant.
A tool, either physical or digital, that guides customers to specific items or sections within a store.
Feedback from customers about their overall experience with a particular online store or brand.
A comprehensive plan that ensures the efficient movement of products from suppliers to customers, optimizing each step in the process for cost, speed, and reliability.
Specific groups of potential customers identified based on shared characteristics, such as demographics or buying behavior, which a brand or merchant aims to attract and serve.
A user interface element on a website that allows users to input text, commonly used in forms or search bars.
A sales technique that encourages customers to purchase a more expensive or feature-rich version of the product they're considering.
Content created and shared by customers or users, such as photos, videos, reviews, or social media posts, which can be used by brands for promotional purposes.
Option Attributes that differentiate products within the same category, such as size, color, or flavor.
Reviews in video format where customers share their experiences and opinions about a product or service.
A tool by Kaktus that offers tiered pricing and discounts based on product quantity or options. With an intuitive dashboard, merchants can set up and optimize volume discounts to drive more sales.
A global retail giant that operates a chain of hypermarkets, discount department stores, and grocery stores.
A web design tool that allows users to design, build, and launch responsive websites visually, without writing any code. It combines a visual design interface with the power of HTML, CSS, and JavaScript.
Designed by Kaktus, this app enhances the shopping journey by allowing customers to save their favorite products in a personalized wishlist. This tool not only boosts engagement but also drives sales by reminding customers of their saved items.
A cloud-based web development platform that allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. It offers customizable templates and apps, making it easier for users to create and manage their online presence.
A free, open-source e-commerce plugin for WordPress. It allows users to turn their WordPress sites into fully functional online stores with customizable features, extensive payment options, and various integrations.
A popular open-source content management system (CMS) that allows users to create and manage websites and blogs. Originally designed for blogging, it has since evolved to support various types of web content, including e-commerce sites, media galleries, and more.
