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Established in 1996, Root Co has consistently been at the forefront of fashion, pioneering design and clothing research across various markets. With an unwavering commitment to staying ahead of fashion trends, the brand has garnered immense recognition nationally. This acclaim has translated into consistent annual growth in sales and production, bolstering their manufacturing capabilities and creating more employment opportunities in the region. Today, Roott Co boasts points of sale across Colombia, reaching customers through franchises, authorized distributors, and direct sales points in major shopping centers.



Despite its strong brand presence and extensive distribution network, Roott Co faced challenges in optimizing its online sales potential:

  • Online Sales Potential: With a vast offline presence, the brand needed to harness the potential of its online Shopify platform to match its offline success.
  • Customer Experience: The online shopping journey was not fully optimized to encourage bulk purchases or exploration of complementary fashion items.
  • Effective Bundling: The brand lacked an effective strategy to bundle products together, missing out on opportunities to increase the Average Order Value (AOV) and enhance the customer shopping experience.

The Results

Key Features that Drove Success:

  • Strategic Bundling: The Kaktus Bundles App allowed Roott Co to create strategic product bundles, incentivizing customers to purchase more.
  • Seamless Integration: The app's seamless integration with Shopify ensured a cohesive and on-brand customer journey.
  • Data-Driven Insights: The robust analytics provided insights into customer behavior, enabling the brand to refine and optimize their bundling strategies continually.

With the integration of the Kaktus Bundles App, Roott Co experienced a transformative shift in its online sales metrics:

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Revenue Surge: The brand witnessed a remarkable revenue of $1,599,375 post-implementation.

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Enhanced Conversion: The conversion rate soared to 15%, indicating a more effective and compelling online shopping experience.

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Cart Additions: A total of 498 products were added to carts, showcasing the enticing nature of the bundled offers and the improved online shopping journey.

Boost your sales by over 19%

Schedule a demonstration to discover how Bundle Builder can enhance your sales efforts.

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Kaktus is trusted by 30,000+ businesses worldwide

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"The Flexible Volume Discount feature has been a game-changer. Since implementing it, I've seen a significant boost in sales and customer satisfaction. Kaktus truly delivers!"

Liam Turner

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"I was amazed at how easy Kaktus products were to set up. The mobile optimization ensures a seamless experience for my on-the-go customers. It's been a fantastic addition to my store."

Sophia Martinez

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"The One Click Upsell and In Cart Upsell features have transformed my sales process. My customers are not only buying more but also appreciating the intuitive shopping journey. I'm thrilled!"

Ethan Roberts

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"The BOT offer has been a hit, especially with the auto-adding of gifts. It's not just about increasing sales; it's about enhancing the overall shopping experience. Kaktus has nailed it!"

Ava Wilson

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“With Kaktus, offering bundles to my customers has become a breeze. The sales bundles, whether through pop-ups or inline, have significantly increased our conversions. I couldn't be happier!"

Noah Smith

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"Since integrating these products, my online store has seen unparalleled growth. It's a seamless blend of innovation and user-centric design that truly delivers."

Isabella Perez

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"Every feature feels meticulously crafted for today's e-commerce landscape. The results? Increased sales, satisfied customers, and a thriving online business."

Jackson Gray

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