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Customer

Ser Prana

Platform

Shopify

Industry

Wellness and Mindfulness

8183

Pop-up views

$855K

Revenue

Overview

Ser Prana, a beacon in the wellness and mindfulness industry, amalgamates ancient wisdom with contemporary practices to foster a community of holistic well-being. With a global outreach, Ser Prana connects expertise from various domains to deliver a comprehensive wellness experience.

Ser Prana is dedicated to revolutionizing the way people perceive and practice wellness. Their offerings, which span across meditation courses, workshops, and a range of wellness products, are designed to equip individuals with tools that foster emotional, mental, and spiritual well-being. Ser Prana aims to create a ripple effect of mindfulness and emotional strength that transcends beyond the individual to communities and the world at large.

Ser Prana

Challenge

Ser Prana, with its diverse and enriching wellness products and courses, encountered challenges in:

  • Maximizing Revenue: Despite a wide product range, the revenue generation was not proportional to the potential.
  • Customer Purchase Experience: A linear and non-incentivized purchasing journey that did not encourage exploring and buying additional products.
  • Effective Marketing: The bundled offers and packages were not effectively communicated or visually presented to the customers.

Solution

Utilized the Bundle Builder to curate varied bundles, such as Combo bundles and Advanced bundles, aligning with different customer needs. Bundled courses, physical products, and digital offerings in a complementary and thematic manner to provide holistic wellness solutions.

Ensured a cohesive and on-brand customer journey by integrating the app seamlessly with Ser Prana’s theme. Implemented sales bundles through floating pop-ups and inline pop-ups, providing clear and attractive pricing and package structures.

Implementing Incentive Structures:

  • Introduced fixed amount and automatically calculated discounts on bundled products to incentivize bulk purchases.
  • Created custom images for combo bundles to provide clear and visually appealing representations of the bundled offers.

Leveraging Analytics:

  • Utilized the app’s analytics capabilities to track Conversion, Revenue, and Total Views, enabling data-driven decision-making and strategy adjustments.

The Results

Increased AOV: By incentivizing customers to purchase bundles, Ser Prana successfully elevated its AOV, maximizing revenue from each transaction.

Data-Driven Optimization: The robust analytics provided by the Kaktus Bundles App enabled Ser Prana to continually refine and optimize their bundling strategies, ensuring sustained success and customer engagement.

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Revenue Boost: Generated an impressive $855,025 in revenue after implementing the bundling strategies.

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Pop-Up Engagement: Accumulated 8,183 pop-up views, indicating a high level of customer engagement and interest in the bundled offerings.

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Boost your sales by over 19%

Schedule a demonstration to discover how Bundle Builder can enhance your sales efforts.

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“With Kaktus, offering bundles to my customers has become a breeze. The sales bundles, whether through pop-ups or inline, have significantly increased our conversions. I couldn't be happier!"

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