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Customer

My Clusaz

Platform

Shopify

Industry

Hiking Equipment

173K

Pop-up views

€210K

Revenue

Overview

My Clusaz is a pioneer in the hiking equipment industry, particularly known for its innovative heated jackets. With the integration of XHeat® technology, their jackets are designed to provide warmth across the entire upper body, including the front, back, and neck areas. The insulating down combined with an aluminum lining ensures even heat distribution, making it a favorite among hiking enthusiasts and those braving colder climates.

My Clusaz

Challenge

While My Clusaz had a unique and innovative product in the form of their heated jackets, they faced challenges in maximizing their online sales potential on the Shopify platform:

  • Engaging Customers: With the unique selling proposition of XHeat® technology, the brand needed an effective strategy to guide customers to the benefits of their heated jackets and encourage bulk purchases.
  • Optimizing Online Shopping Experience: The online shopping journey, though detailed, lacked dynamic pricing structures that could offer tiered discounts based on order volume or product combinations.
  • Personalized Pricing Recommendations: The brand sought a system that could adeptly recommend volume-based pricing and discounts based on individual customer preferences and the specific nature of their hiking needs.

The Results

Key Features that Amplified Success:

  • Dynamic Volume Discounts: The app enabled My Clusaz to offer enticing discounts when customers ordered a certain volume of their innovative heated jackets or combined them with other hiking equipment.
  • Seamless User Experience: With features like one-click setup and mobile optimization, the brand could effortlessly enhance the online shopping experience.
  • Customizable Experience: The app's customization capabilities ensured that the discount widgets seamlessly blended with My Clusaz's brand aesthetics and ethos.
  • Insightful Analytics: The app's robust analytics provided insights into customer behavior, enabling My Clusaz to continually refine its volume discount strategies.

The integration of the Volume Pricing and Tiered Discounts App brought transformative results to My Clusaz's online sales dynamics:

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Revenue Surge: Post-implementation, the brand recorded a revenue of 210,120.93 €, highlighting the app's efficacy in driving sales through volume-based incentives.

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Elevated Engagement: The pop-up views, which stood at a significant 173,278, showcased the app's capability in capturing and retaining the interest of hiking enthusiasts.

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Boost your sales by over 19%

Schedule a demonstration to discover how Volume Pricing can enhance your sales efforts.

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