How to add reviews to Shopify

Adding reviews to your Shopify store is a powerful way to build trust and credibility with potential customers. Reviews can significantly influence buying decisions by providing social proof of the quality and reliability of your products or services. Here’s a step-by-step guide to adding reviews to your Shopify store:

1. Choose a Review App: 

Shopify’s App Store offers several review apps, such as Shopify Product Reviews, Yotpo, and, among others. Each app has its features, such as photo reviews, automated review requests, and more.

2. Install the App: 

Once you've selected an app that suits your needs, install it from the Shopify App Store. Go to the app page and click “Add app.” You may need to give the app permission to access certain parts of your Shopify store.

3. Configure the App Settings: 

After installation, configure the app according to your preferences. This can include adjusting the appearance of reviews on your site, setting up automated review request emails, and deciding whether reviews need approval before posting.

4. Add Review Widgets to Product Pages: 

Most review apps provide a widget or snippet of code that you can add to your product pages. This might be automated or require manual addition to your theme’s HTML/CSS.

5. Collect and Manage Reviews: 

Encourage your customers to leave reviews by sending them follow-up emails after purchase (many apps automate this process). Regularly check new reviews to approve them and respond to any negative feedback appropriately.

Additional Considerations

When adding reviews to your Shopify store, keep the following in mind:

  • Moderation and Authenticity: It’s important to moderate reviews for inappropriate content, but also ensure you're transparent and do not delete negative reviews unjustly. Authentic feedback, even when critical, can provide valuable insights for improvement and show your brand's integrity.
  • Incentivize Reviews: Consider offering incentives for customers to leave a review, such as a discount on their next purchase. This can increase your number of reviews and encourage repeat business.
  • Visual Content: If your chosen review app supports photo or video reviews, take advantage of this feature. Visuals can greatly enhance the impact of reviews, giving potential customers a real-world view of your products.
  • SEO Benefits: Reviews can also contribute to your store’s SEO. Many review apps include rich snippets that can help your product pages appear with star ratings in search results, potentially increasing traffic.
  • Respond to Reviews: Engage with your customers by responding to their reviews. Thank customers for positive reviews and address any concerns raised in negative reviews. This interaction shows potential customers that you value feedback and are committed to customer satisfaction.

Frequently Asked Questions

Q: Can I import reviews from another platform?

A: Yes, many review apps allow you to import existing reviews from other platforms or websites. Check the app’s documentation or support for guidance on this process.

Q: How do I deal with fake or spam reviews?

A: Use the moderation tools provided by your review app to flag and remove fake or spam reviews. Maintaining the authenticity of your reviews is crucial for trust.

Q: Are customer reviews really that important?

A: Absolutely. Reviews provide social proof, which can significantly influence the purchasing decisions of potential customers. They can increase conversion rates, build customer trust, and offer valuable feedback for improving your products or services.

Q: How can I increase the number of reviews on my site?

A: Encourage reviews by sending follow-up emails after a purchase, offering incentives for leaving a review, and making it easy for customers to submit reviews. Good customer service and product quality also naturally lead to more positive reviews.

By carefully selecting a review app and considering these additional points, you can enhance your Shopify store with valuable customer reviews, fostering trust and encouraging more sales.

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