How to change Shopify store name

Changing your Shopify store name is a simple process that can be done from within your Shopify admin dashboard. This can be essential for rebranding, adjusting your niche, or correcting initial choices. Here’s a step-by-step guide to help you navigate through the process:

1. Log in to Your Shopify Admin:

Start by logging into your Shopify admin dashboard with your current credentials.

2. Navigate to Settings:

Once logged in, find the “Settings” button, usually located at the bottom left corner of the admin dashboard.

3. Click on General:

Inside the Settings menu, select the “General” option. This page contains your store’s basic information, including its name.

4. Change Your Store Name:

In the General settings page, you will find a field labeled “Store name.” Here, you can edit and enter your new desired store name.

5. Save Changes:

After typing in your new store name, make sure to click the “Save” button at the top or bottom of the page to apply your changes.

Your Shopify store name is now updated, and the new name will be reflected on your storefront and in the admin area.

Additional Considerations

When changing your Shopify store name, there are several additional factors to consider:

  • Domain Name Consistency: If your store name and domain name are closely related, consider updating your domain to match your new store name. This consistency helps with brand recognition and SEO.
  • Legal Checks: Ensure your new store name doesn’t infringe on any trademarks or copyrights. Conduct a thorough search to avoid potential legal issues.
  • Branding Materials: Update your branding materials, such as logos, business cards, and social media profiles, to reflect your new store name. Consistency across all platforms is key to effective branding.
  • Notify Your Customers: If you have a customer base already, inform them about the name change through email newsletters or social media updates. This communication helps maintain trust and avoids confusion.
  • SEO Implications: Changing your store name might affect your SEO. Update your SEO settings and any content that mentions your old store name. Monitor your traffic to ensure it remains steady after the change.
  • Check for Availability: Before settling on a new name, check the availability across social media platforms and domain registrars to ensure you can maintain a consistent online presence.

Frequently Asked Questions

Q: Will changing my store name affect my existing orders or customers?

A: No, changing your store name will not affect your existing orders or customer relationships. However, it’s good practice to notify your customers of the change.

Q: Can I change my Shopify store name more than once?

A: Yes, you can change your Shopify store name multiple times. However, frequent changes can confuse customers and dilute your brand identity, so it’s best to carefully plan your store name.

Q: Does changing my store name automatically change my Shopify domain?

A: No, changing your store name does not automatically change your Shopify domain ( If you wish to change the Shopify domain, this is a separate process within your admin settings under “Domains.”

Q: How often can I change my store name?

A: Shopify does not limit the frequency of store name changes. However, for branding consistency and customer recognition, it’s advisable to limit how often you change your store name.

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