Connecting Instagram to your Shopify store enables you to leverage Instagram’s shopping features, enhancing your online store’s social media presence and potentially increasing sales. Here’s a step-by-step guide to linking Instagram to Shopify:
Confirm that your business and products meet Instagram’s requirements for shopping features. This includes having an Instagram Business account, selling physical goods, and adhering to Instagram’s commerce policies.
If you haven’t already, switch your Instagram account to a Business account. This can be done within the Instagram app by accessing your account settings and selecting the option to switch to a Professional Account, then choosing “Business.”
Instagram Shopping uses your Facebook catalog to sync products. Link your Instagram Business account to your Facebook Page through the Instagram app settings.
In your Shopify admin, go to “Sales Channels” and add Facebook by clicking on the “+” button next to Sales Channels. Follow the setup process, which will include creating a Facebook Shop. This involves syncing your Shopify product catalog with Facebook, which Instagram will use for tagging products.
Once your Facebook Shop is set up and linked to your Instagram, add Instagram as a sales channel within Shopify. Navigate to “Sales Channels,” click “+,” and select Instagram. Follow the prompts to authenticate and connect your Instagram account.
After connecting, Instagram will review your account for access to shopping features. This review process can take a few days. Once approved, you’ll receive a notification from Instagram.
Once approved, activate shopping features on your Instagram account. Go to your Instagram account settings, select “Business,” then “Shopping.” Choose your product catalog connected to Shopify. Finally, follow the prompts to complete the setup.
With Instagram Shopping enabled, you can start tagging Shopify products in your Instagram posts and stories, directing customers to your Shopify store for purchase.
A: The approval process can vary but typically takes a few days. Some businesses may experience longer wait times.
A: Yes, you can edit existing posts to tag products after being approved for Instagram Shopping.
A: Instagram will provide reasons for disapproval. You can address these issues and request a review again.
A: No, connecting Instagram to Shopify and using Instagram Shopping features does not incur additional costs from Shopify, though regular Shopify plan fees and any costs associated with Instagram ads will apply.
By integrating Instagram with your Shopify store, you can tap into Instagram's vast user base, showcase your products on a highly visual platform, and create a seamless shopping experience for your followers.
