Connecting your Shopify store to Instagram can transform your social media presence by allowing you to tag products in your Instagram posts and stories, thereby enabling direct sales through the platform. Here's how to establish this powerful connection:
Before starting, ensure your Shopify store meets Instagram’s requirements for shopping on Instagram. This includes selling physical goods, complying with Instagram's merchant agreement and commerce policies, and having an Instagram Business account.
If you haven’t already, switch your Instagram account to a Business account by going to your Instagram settings, finding the “Account” section, and selecting “Switch to Professional Account.” Follow the prompts to complete the setup.
Since Instagram shopping is managed through Facebook, connect your Instagram Business account to a Facebook Page. You can do this within the Instagram app by going to your profile settings, selecting “Business,” and then “Connect a Facebook Page.”
In your Shopify admin, set up a Facebook Shop by going to “Sales Channels,” then adding Facebook. Follow the steps to create a Facebook Shop, which will serve as the catalog for your Instagram products.
Once your Facebook Shop is set up, add Instagram as a sales channel within Shopify. Navigate to “Sales Channels,” click “+” to add a channel, and choose Instagram. Follow the setup instructions.
After connecting, Instagram will review your account before enabling the shopping features. This process can take a few days. Once approved, you'll receive a notification from Instagram.
After approval, activate the shopping features by going to your Instagram account settings, selecting “Business,” and then “Shopping.” Select the product catalog you want to connect to your Instagram account.
With everything set up, you can now tag products in your Instagram posts and stories. Just tap to add a tag, search for the product, and select it to tag.
A: The review process can vary but typically takes a few days. Some businesses may experience longer wait times.
A: Yes, you can edit old posts to tag products as long as your account has been approved for shopping on Instagram.
A: Instagram provides reasons for disapproval. You can address the issues and request a review again. Ensure your business complies with all Instagram’s commerce policies.
A: Shopify doesn’t charge additional fees for tagging products in Instagram posts; however, regular Shopify plan fees and payment processing fees still apply.
Connecting Shopify to Instagram can significantly enhance your online sales strategy by leveraging the vast audience on social media. By following the above steps and considerations, you can streamline the shopping experience for your customers, leading to increased engagement and sales directly from Instagram.
