How to link Shopify to Instagram

Have an Instagram Business account and a connected Facebook Page. Your Shopify store must comply with Instagram’s commerce policies.

1. Ensure Eligibility: 

Verify that your business meets Instagram's requirements for Instagram Shopping. This includes having an Instagram Business account, selling physical goods, and complying with Instagram's merchant agreement and commerce policies.

2. Convert to an Instagram Business Account: 

If not already done, switch your Instagram account to a Business account through your account settings. This is necessary for accessing Instagram’s shopping features.

3. Connect Your Facebook Page: 

Instagram Shopping uses your Facebook Shop as a product catalog. Link your Instagram Business account to a Facebook Page in the Instagram app settings under “Business” and then “Connected Pages.”

4. Set Up a Facebook Shop: 

In your Shopify admin, go to the “Sales Channels” section and add Facebook by clicking the “+” button. Follow the guided process to create a Facebook Shop, which involves syncing your Shopify product catalog with Facebook.

5. Add Instagram as a Sales Channel in Shopify: 

After setting up your Facebook Shop, add Instagram as a sales channel in Shopify. Go to “Sales Channels,” click “+,” and select Instagram. Follow the prompts to connect your account.

6. Wait for Instagram’s Review: 

Instagram will review your account before approving it for shopping features. This can take a few days. Once approved, you’ll receive a notification from Instagram.

7. Enable Shopping on Instagram: 

After approval, activate Instagram Shopping in the Instagram app settings by selecting “Business,” then “Shopping.” Choose your Facebook Shop as the product catalog to connect to your Instagram profile.

8. Start Tagging Products: 

With Instagram Shopping activated, you can tag products in your Instagram posts and stories, directing followers to your Shopify store.

Additional Considerations

  • Country and Currency Requirements: Ensure your business is located in a country where Instagram Shopping is supported and that your Shopify store uses one of Instagram’s approved currencies.
  • Maintain High-Quality Content: Instagram is a visually driven platform. High-quality images and engaging content are crucial for attracting and retaining followers.
  • Stay Active and Engaged: Regularly update your Instagram feed with new posts and stories. Engage with your followers by responding to comments and messages.
  • Promote Your Instagram: Include your Instagram handle on your Shopify site, email newsletters, and other marketing materials to grow your audience.
  • Analyze Performance: Use Instagram Insights and Shopify analytics to track the performance of your tagged posts, understand customer behavior, and refine your strategy.
  • Compliance with Policies: Regularly review Instagram's commerce policies and Shopify's terms of service to ensure your store remains compliant.

Frequently Asked Questions

Q: How long does the Instagram review process take?

A: The review process can take a few days, but times may vary depending on various factors.

Q: Can I tag products in old Instagram posts?

A: Yes, you can edit old posts to tag products once your account has been approved for Instagram Shopping.

Q: What if my account isn’t approved for Instagram Shopping?

A: Instagram will provide reasons for disapproval. Review their feedback, make necessary adjustments, and you can submit your account for review again.

Q: Do I need to pay extra to use Instagram Shopping with Shopify?

A: No, Shopify does not charge additional fees for using Instagram Shopping, but standard plan fees and payment processing fees still apply.

Linking Shopify to Instagram opens up a new channel for reaching potential customers, enhancing your brand’s visibility, and driving sales directly from social media. By following the steps and considerations outlined, you can seamlessly integrate these powerful platforms.

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