Have an Instagram Business account and a connected Facebook Page. Your Shopify store must comply with Instagram’s commerce policies.
Verify that your business meets Instagram's requirements for Instagram Shopping. This includes having an Instagram Business account, selling physical goods, and complying with Instagram's merchant agreement and commerce policies.
If not already done, switch your Instagram account to a Business account through your account settings. This is necessary for accessing Instagram’s shopping features.
Instagram Shopping uses your Facebook Shop as a product catalog. Link your Instagram Business account to a Facebook Page in the Instagram app settings under “Business” and then “Connected Pages.”
In your Shopify admin, go to the “Sales Channels” section and add Facebook by clicking the “+” button. Follow the guided process to create a Facebook Shop, which involves syncing your Shopify product catalog with Facebook.
After setting up your Facebook Shop, add Instagram as a sales channel in Shopify. Go to “Sales Channels,” click “+,” and select Instagram. Follow the prompts to connect your account.
Instagram will review your account before approving it for shopping features. This can take a few days. Once approved, you’ll receive a notification from Instagram.
After approval, activate Instagram Shopping in the Instagram app settings by selecting “Business,” then “Shopping.” Choose your Facebook Shop as the product catalog to connect to your Instagram profile.
With Instagram Shopping activated, you can tag products in your Instagram posts and stories, directing followers to your Shopify store.
A: The review process can take a few days, but times may vary depending on various factors.
A: Yes, you can edit old posts to tag products once your account has been approved for Instagram Shopping.
A: Instagram will provide reasons for disapproval. Review their feedback, make necessary adjustments, and you can submit your account for review again.
A: No, Shopify does not charge additional fees for using Instagram Shopping, but standard plan fees and payment processing fees still apply.
Linking Shopify to Instagram opens up a new channel for reaching potential customers, enhancing your brand’s visibility, and driving sales directly from social media. By following the steps and considerations outlined, you can seamlessly integrate these powerful platforms.